The holidays are over. It’s back to work, head down and business brain engaged, until the festive tinkle of Christmas sleigh bells comes round at the end of the year and with merry cheer we once more put down our pens and switch off our tablets. Nevertheless, in the interim, instead of being dragged low with the daily grind – that unchanging ritual of commute and office routine, all wrapped up in a uniform and joyless suit made dully greyer by the ever-present rain – it might be an idea to take advantage of BHS’s new campaign, Get Dressed Up For Autumn, and bring some stylish buoyancy to your workwear wardrobe in the months ahead.
Open since the 1970s, BHS was bought by Sir Philip Green in 2002 and given over to his company, Arcadia Group, in 2009. In 2010, the high street store underwent an extensive rebranding and it has now undergone a further makeover this past year. All the while, BHS kept a keen eye on haute couture and they’ve made sure that the 2013 AW collection conveys this. One only has to look at the campaign video, directed by the celebrated Jonas Åkerlund and starring fashion model Zuzana Gregorova, to detect the high street store’s homage to ‘Chanel’s Highland trend’. That in itself should provoke a closer look at this elegant and sophisticated collection.
BHS wanted to ‘take the boredom out of the boardroom’ with their workwear this season, all of which also comes in Petite fit. The suit jackets in black, grey and chocolate (all £28) are designed to be mixed and matched with bootcut or straight legged trousers (£12 – £30) and tailored skirts (£14 – £26). Although many labels are celebrating colour this autumn, BHS is promoting smart and stylish monochrome – always suitable for the office. And if your commute includes bracing yourself against the elements, BHS have also smartened up their jackets and blazers (£28 – £40).
The thoroughly British high street store is also suggesting the classic staple of the dress for the working woman. A perfectly delectable throw-back (especially when paired with new gloves, as Gregorova demonstrates), the feminine workwear includes ‘tweed highlighted with sultry lace’ and ‘moody greys teamed with pretty nudes and creams’. A simple piece that is easy to wear, smart, and tailored, the AW dresses come in a range of styles in both plain and print designs. Ranging from £19.50 to £38, they’re certainly affordable enough to treat yourself to – especially if your days include getting children clothed and off to school on time, in addition to your own schedule. As BHS Creative Director Jacqui Gray said, they wanted to ‘appeal to Britain’s domestic CEOs – those wonderful women who hold down jobs’ at the same time as ‘juggling all the things that life throws’ their way.
BHS have given a nod to the power of woman and pizzazz to her wardrobe. Find a slot in your hectic schedule and snap up a piece of empowering British workwear fashion.