http://prettystylishlondon.co.uk/the-magic-is-in-the-moment/

http://prettystylishlondon.co.uk/the-magic-is-in-the-moment/

Summer time is festival time and Pretty Stylish London has come up with a list of the Top 5 taking place in and around the UK capital that are essential summer attendance this July and August. 

And if you fear festival fatigue, in lieu of dehydrating coffee or sickly energy drinks, let Pepsi Max support you.  A PepsiCo alternative to both Pepsi and Diet Pepsi, the 1993-debuted, sugar-free drink boasts “Zero Calories.  Maximum Pepsi Taste” – perfect for image-conscious, urban music lovers who need to be ‘magically’ buoyed through sets. 

With Brit magician Dynamo its latest brand ambassador, Pepsi’s slogan is “The magic’s in the Max”.  But, at the end of the day, we know the music’s where it’s at. 

So, for some serious, and stylish, summer tunage, we prescribe the following:

1. Somerset House Summer Series (July 11 – 21)

Boasting artists like Basement Jaxx and Goldfrapp, as well as Tom Odell and Jessie Ware, Somerset House’s classic open-air Edmond J. Safra Fountain Court is a one-of-a-kind location for listening under the clear skies of summer.  Sponsored by American Express, this festival’s dash of aestheticism is definitely not one to miss.

2. Wireless (July 12 – 14)

Featuring a plentiful choice of R&B and hip-hop, Yahoo! Wireless takes place at the Queen Elizabeth Olympic Park and offers the likes of Justin Timberlake, Ke$ha, Snoop Dogg (or, as now, Snoop Lion), Britain’s own Emeli Sandé and Rita Ora, not to mention Miguel and Jay-Z.  A daytime festival that’s been going since 2005, your evenings will still be free, after being nicely buzzed from the cool sounds of summer.  Definitely worthy of its hashtag #LiveForNow.

3. Lovebox (July 19-21)

Taking place in the historic Victoria Park since 2002, Lovebox is more carnival than festival (which is why we love it!).  With a clubby nightlife vibe, Lovebox offers a mix of artistic installations, each featuring different genres, from bass to electronic, rap to pop, and the newest in underground DJ magic.  But if you can’t make it to the park for its special breed of musical flamboyancy, stream live from your own backyard.  “Heart, Soul, Rock and Roll”?  Oh yeah.

4. One Love Festival (August 16 – 18)

Named after and in honour of Bob Marley’s 1978 One Love concert, this Essex festival has been going since 2008 and brings together the best and freshest of the reggae and dub scenes.  Located in Damyns Hall Aerodrome, One Love takes you out of the city for some camping-tastic, lo-fi bass on 122 acres of greenery.  So chilled, its hot.

5. South West Four (August 24 – 25)

As summer comes to an end, where better to enjoy its last festival threads than Clapham Common?  The equivalent of Ibiza’s summer season, South West Four boasts a rave-up atmosphere which flies in the face of the approaching autumn.  Armin Van Buuren is headlining again, so serious clubbers are basically obliged to attend.  Good for house, electro and trance.  Shun the nightclub; head to the Common.  We’ll see you there.