As Business World UK knows, taking work abroad can often be difficult and a rushed affair. One particular harassed aspect of business travel is often making last minute reservations and packing a carry-on. You’re thinking about the work and just getting there on time and getting it all done to a standard of excellence. You’re not really thinking about what to pack beyond the business essentials, certainly not the downtime afterwards, or the free moments when leisure is to be had or famous sights are to be seen.
So it is that Smartphones and tablets are frequently becoming the backup to proper photographic equipment for business travellers, even though companies are quickly latching on to the boom of social media marketing and snapping a few shots post-foreign meetings to promote the global look of their brand. Why then should quality be sacrificed? To this end, Panasonic has recently released its new compact camera, the Lumix TZ40 – so portable, there’s no excuse to forget it; so professional, you won’t know what you did without it.
With economic growth in Brazil, India, and China prompting an increase in business travel spend for those far-flung destinations, why should the ability to capture the sights and the quality of those captured images be compromised? Panasonic’s Lumix TZ40 comes with a 20x optical zoom and 24mm ultra-wide-angle LEICA glass lens, meaning you can be in your hotel room and still take a great shot of a landmark nearby or a city panoramic. Further, if all the time you have is confined to the length of a taxi ride, the TZ40 is also equipped with Light Speed Auto Focus, minimising the blur of action shots – perfect for somewhere like India, where everything is perpetually fluid. There’s video recording, too, if the speed increases. With rapid growth comes pollution, however, so in any of these destinations, the improved 18.1 Megapixel Sensor will improve any poor light quality you might encounter.
All this is not to say you should leave your Smartphone or tablet in the hotel room. Panasonic have also equipped the TZ40 with WiFi and NFC (Near Field Communication), so that, just by holding the two devices together, your Panasonic-snapped images can be transferred to your phone or tablet and then shared via email to your family, or your preferred social network for your clients.
Being retailed at £299, the Panasonic Lumix TZ40 can be yours for free thanks to the SpreaditFast “Capture The Camera” photo competition. Believing that ‘a picture says more than a 1000 words’, SpreaditFast want to know why you should win a brand new camera. Open to entrants in the UK only, simply upload a picture from a recent trip to your social networking site (Facebook or Twitter) with the hashtag #CaptureTheCamera and get as many of your acquaintances and followers to like it as possible. The results will be decided on Friday 2nd August, dependant on the amount of likes your image receives. Go on, do it for the company.